Guide
Guides.
Step-by-step guides, copy-ready templates and a free question generator for writing case studies, talking to customers and getting approval.
How to write a case study: a step-by-step guide with a template
Six steps from picking the right customer to publishing, plus a template you can fill in.
Read the guideCustomer interview questions for a case study (free question generator)
Ready-made questions for the six parts of an interview, follow-up questions and a free tool that builds your own list.
Read the guideHow to ask a customer for a testimonial or case study (email templates)
When and how to ask, what needs permission, and three copy-ready email templates.
Read the guideB2B case study examples: the 7 parts of a good customer story
Seven parts from headline to quote, weak and strong examples, and a full example story.
Read the guide