Blog.
Posts on collecting, writing and getting approval for customer case studies, plus step-by-step guides, copyable templates and a free question generator.
- Post
How to get a customer case study without scheduling a call
Get a case study from an interview your customer answers in their own time, without a meeting on the calendar.
Read - Post
Customer approval before you publish a case study: why and how
Why the approval step shouldn't be skipped, what to get approved and how to make it faster.
Read - Post
Where do the numbers in an AI-written case study come from?
Safeguards against invented figures during the interview, the writing and before publishing, plus a checklist for your own stories.
Read - Guide
How to write a case study: a step-by-step guide with a template
Six steps from picking the right customer to publishing, plus a template you can fill in.
Read - Guide
Customer interview questions for a case study (free question generator)
Ready-made questions for the six parts of an interview, follow-up questions and a free tool that builds your own list.
Read - Guide
How to ask a customer for a testimonial or case study (email templates)
When and how to ask, what needs permission, and three copy-ready email templates.
Read - Guide
B2B case study examples: the 7 parts of a good customer story
Seven parts from headline to quote, weak and strong examples, and a full example story.
Read